Denim brand book, Exposed

Creative director and copywriter in the coordination and creation of a denim brand book Exposed...

Haircare, prettygood.

For the creation of a fictional new haircare brand, I developed a name and a social media strategy that flips the commercial approach other brands use. In a market saturated by photoshopped celebrities whipping their shiny hair back and forth, customers crave authenticity and are...

silkgame silk pillowcase

My side hustle, Silk Game

Two girls, two aperol spritzes, one balcony: a business idea? One evening in December 2017 my housemate and I sat outside, one hand balancing cheese on a cracker - the other holding a glass of orange bubbly, discussing how we needed to update our silk pillowcase game....