Denim brand book, Exposed

Creative director and copywriter in the coordination and creation of a denim brand book Exposed...

The Super Girl, Reformation

A consumer report giving insight into demographics, interests, morals and language of the 4th wave feminists...

Rose Gold & Navy , The 5TH

In the process of The 5TH's rebrand, I was brought on board to create and maintain the brand‘s tone of voice across all touchpoints: from campaign ideation to website copy, organic and paid social content, eDM and blog content....

Meet the Maker, Maker’s Mrkt

  For a Melbourne-based online shop, stocking independent artist from all over the world, I worked on the marketing and content strategy. From fashion, to art, to ceramics - Maker's Mrkt  stocks the works of creative minds with an idea and the bravery to follow through with...

Haircare, prettygood.

For the creation of a fictional new haircare brand, I developed a name and a social media strategy that flips the commercial approach other brands use. In a market saturated by photoshopped celebrities whipping their shiny hair back and forth, customers crave authenticity and are...

silkgame silk pillowcase

My side hustle, Silk Game

Two girls, two aperol spritzes, one balcony: a business idea? One evening in December 2017 my housemate and I sat outside, one hand balancing cheese on a cracker - the other holding a glass of orange bubbly, discussing how we needed to update our silk pillowcase game....

T2 Melbourne Breakfast Copywriter Maja Schmitt

Adore the Core, T2

If your favourite tea could talk, what would it say? Tasked to create distinct personalities for 16 teas and teawares within the Adore the Core range, I spent 3 months writing nothing but. From product copy to website, social and eDM, this campaign rolled out in...