Adore the Core, T2

If your favourite tea could talk, what would it say?

Tasked to create distinct personalities for 16 teas and teawares within the Adore the Core range, I spent 3 months writing nothing but. From product copy to website, social and eDM, this campaign rolled out in the Australian, American, UK and Asian market in May 2019.

Work produced for WHITEFOX Marketing.