The Super Girl, Reformation

Rooted in my deep fascination for 4th wave feminism, the rise of strong, independent women that not only talk the talk, but also walk the walk, I created a consumer report giving insight into demographics, interests, morals and language. My findings are based on in-depth interviews, broad surveys and a consumer focus group, as well as analytical literature and consumer essays.

In order for the reader to be able to really grasp the consumer group, I have chosen to steer away from descriptive, professional language and rather make a booklet that sees eye to eye with the reader from a personal perspective through tone of voice.