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  • About
  • Portfolio
    • Copywriting
    • Branding
    • Styling
    • Project Management
    • Consumer Research
  • About
 

The Super Girl, Reformation

Rooted in my deep fascination for 4th wave feminism, the rise of strong, independent women that not only talk the talk, but also walk the walk, I created a consumer report giving insight into demographics, interests, morals and language. My findings are based on in-depth interviews, broad surveys and a consumer focus group, as well as analytical literature and consumer essays.

In order for the reader to be able to really grasp the consumer group, I have chosen to steer away from descriptive, professional language and rather make a booklet that sees eye to eye with the reader from a personal perspective through tone of voice.

Category

Consumer Research, Copywriting

Copyright Maja Schmitt 2020