As my graduation project I have created an organic makeup extension for the sustainable brand Reformation.
Analysing Reformation, sustainable practices are at the core of all actions: it is a given, not a USP. Reformation makes hot products and uses a very direct, pun-infused language to communicate these to their Millennial audience. In the next step, I looked at the market to identify opportunities for the brand to amplify their brand essence into another product category.
The focus lies on the copywriting and contains a strategy to rebrand the unsexy image of natural beauty products.
If you’d like to know more about this project, please shoot me a mail and I’d be happy to share my process.
Note: This is a fictional project, and in no way coordinated with the brand Reformation.