DRAFT
Suncare is always in season; meet MECCA COSMETICA’s collection of ready-to-wear SPF. Curated for cosmetic elegance and formulated for versatility every day and every wear, these high-quality investment pieces are sun-protecting and skin-perfecting – a sartorial shift for suncare that pairs well with the rest of your wardrobe. Transition into this capsule edit of effortless styles and step out with MECCA COSMETICA for 365 days of SPF protection.
Campaign direction by Base Design.
COPY
LOOK 1: TO SAVE FACE SPF50+ SUPERSCREEN — The classic white shirt
LOOK 4: TO SAVE BODY SPF30 RADIANT SUN MOUSSE — The statement piece
LOOK 5: LIP DE-LUSCIOUS WITH SPF — The finishing accessory for all seasons
LOOK 6: TO SAVE FACE SPF50+ BRIGHTENING SUN SERUM — The tailored trench to suit all seasons
LOOK 2: TO SAVE BODY SPF50 HYDRATING SUNSCREEN — The poolside one-piece.
LOOK 3: TO SAVE FACE SPF30 FACIAL SUNSCREEN — The wardrobe staple for nothing-to-wear days