BOOST JUICE
What Boost does best: blending up a mean Mango Magic that takes the edge off a Saturday shopping trip to Chaddy (we’ve all been there). What I do best: returning the favour with compelling creative.
For the past twelve months, I’ve worked on four creative campaigns for Boost with three of my ideas picked for the roll-out: Feel the flavour, Do less, and the epic summer campaign Hundy Per. This one was a biggie (or original-size in Boost terms), and included an audience activation that got heaps of eyeballs across the campaign.
My juicy words are all over the Boost website, socials, kiosks, and the VIBE app. I’ve also crafted a dedicated Facebook content strategy that brings justice to the least-favourite child on social. And the engagement backs up my point.
STRATEGY | COPY | SOCIAL
“Mango Magic?”
“Hundy per.”
— Overheard at Boost,
every day, every 7 minutes, always.
In case of 32º C before 10am,
relief comes as original, medium, and junior.
Hundy per Boost summer.
CAMPAIGN POSITIONING
When Nike said Just Do It,
they seriously overestimated my desire to
do literally anything, at all, ever.
Your drink is doing the least.
You should try it sometime.
Unbothered. Moisturised. Happy. In my lane queue to collect my delicious little watermelon drink. #DoLess
SOCIAL CAPTIONS