ELATO
Elato sits in the healthy-ish product category and found a way to combat what everyone else seems to struggle with (bland taste, icy texture). And then on top of that, it’s also set up as a social enterprise. So for me, it was a no-brainer. Elato is the best better ice cream.
The difference between ice cream and gelato is scientific. The ingredient to make it delicious, is a tone of voice that makes you attack the tub spoon-first. So, that’s what I worked on, plus the chosen concept, product copy, content strategy, socials, and approximately 7 tubs of ice cream in the process.
STRATEGY | COPY | SOCIAL
Churns out, you can have it all.
Introducing: the best better ice cream
you’ve ever tasted.
When every walk to the freezer aisle turned into a game of ‘would you rather’, we knew we had to make a change. Because we don’t want to compromise flavour for a conscious alternative, or texture for natural ingredients — and we don’t want you to either.
So, we set out to learn everything there is to know about ice cream, and found loop holes that we packed with flavour. Creating tubs of ice cream that are light and creamy, but deliciously rich in flavour. Made with real ingredients sourced from social enterprises, and giving back with every tub. Because a tub that tastes better, feels better, does better. And that’s why this is the best better ice cream you’ve ever had.
ABOUT US
VANILLA BEAN ICE CREAM PACKAGING COPY