REACH FOUNDATION
Hosting youth-led workshops in school environments, Reach does incredible things for kids who are doing it a bit tough. Founded by Jim Stynes, Reach found that since his passing, it had lost more than a leading presence — but a voice that commands attention. And that’s why they came to us.
I worked on the tone of voice strategy that looks at Reach’s position in the charitable landscape and wrote the creative concept that was selected for the roll-out. To know that those words are now reaching over 40,000 young people, that’s a pretty special audience.
STRATEGY | COPY
Growing up is difficult; we water ourselves down to fit in with the sea of same
because being yourself is really f*/!2@ing hard when you’re still trying to figure out who that is.
RATIONALE
DIGITAL AD
We believe confident futures for young people are created through trust. In yourself, your curiosity, your strength, your vulnerability. Reaching out, letting others in; and experiencing that freeing feeling of being you — even when everyone’s watching.
MANIFESTO
